History of Limited Gasoline

Limited Gasoline, better known as LTD, is the largest gasoline and convenience retail chain across San Andreas. Its distinctive stations are ubiquitous sights across Los Santos, Blaine County, and beyond. Though facing competition and scandals, LTD's vast presence keeps customers fueling up.

History

LTD's first location opened in Vespucci in the 1960s, pioneering self-service gas pumps. As automobiles became ubiquitous, LTD grew rapidly. Acquisitions of rivals like Max Fuel expanded its reach across San Andreas. To build brand loyalty, LTD launched convenience marts at stations selling snack foods, beverages, and more.

Advertising campaigns like mascot Larry the Suit Lion helped cement LTD's brand power by the 1970s. Convenience stores at stations sold LTD's own snack foods and beverages.

Challenges

However, LTD soon faced backlash for poor customer service, faulty pumps, outdated stores, and safety issues. Shoplifting and armed robberies routinely threaten patrons and underpaid staff. Critics also accuse LTD of violating privacy by extensively monitoring stores and selling customer data.

Class action lawsuits in the 1990s and 2000s alleged LTD engaged in predatory practices involving reloadable prepaid cards with hidden fees. Attempts to modernize outlets with expanded food menus have largely stalled due to franchisee resistance to renovation costs.

LTD also aims to modernize sites across San Andreas with expanded food menus, electric vehicle charging and mobile checkout. But franchisees resistant to remodel costs slow progress. Management insists upcoming "smart" stores with self-checkout and integrated apps will revolutionize convenience retail. But given LTD's track record, some customers approach innovations with skepticism.